Last updated: 8/2008

The First Search Engine Marketing E-book Written Specifically For Small Business Owners.
Grow Your Business
"I would definitely recommend this Guide if you are serious about marketing your company."

- Sean Adams - Owner, LawnSite.com & PlowSite.com

Increased Revenue Is the Key

Attract More Traffic
Everyone knows no matter how great your product or services are, you can't sell what people can't find. You need web site traffic. Learn how to become visible on the web.

Capture Better Leads
A flood of visitors to your site is worthless if they aren't interested in what you offer. You need quality traffic. Learn how to find the search phrases used by people looking for your products or services.

Close More Sales
Of course, we'll also teach you how to appear in the search results when people enter these search terms. Make it easy for customers to find you and you'll close more sales.

Grow your business for only $79

Your ebook will be available for immediate download after the purchase.

If you are not directed to a download page after purchase please send an email to robert@searchengineguide.com and Robert will email the download information directly to you.

The Small Business Guide to Search Engine Marketing includes:

Lifetime updates - You'll always have the latest information.
60 Day 100% Money Back Guarantee - no risk involved.
Access to the author in a private online support forum.
Email updates, new information and examples.

Gain a Competitive Advantage

It's likely your industry is hyper-competitive and becoming more so every day. You can use this guide to gain an advantage over your competitors.

Whether you need to catch up with your competitors or you see an opportunity to establish a competitive advantage, the Small Business Guide to Search Engine Marketing is your key to success.

"After reading the Search Engine Guide I realized a lot of the mistakes I was making in regard to search engine placement. I also realized how effective proper placement can be.

In this industry, competition is everywhere - and the internet is no different. Your clients are looking online to study their options and if you show up in their search results, you instantly have an advantage over your competition.

-Sean Adams
Owner, LawnSite.com & PlowSite.com

Written for Small Business Owners

The Small Business Guide to Search Engine Marketing teaches you proven techniques that you can use to drive customers to your site.

Search Engine Guide's Editor-in-Chief Jennifer Laycock explains:

What search marketing is and how it can increase your bottom line

How to know what phrases your customers use when searching

How to run a pay-per-click campaign without breaking the bank

How to get your site in front of potential buyers when they are ready to buy

How to build solid links without relying on reciprocal link requests

The simple changes you can make that can double your conversion rate

Why submission programs are a rip-off

Support After the Sale

We know that no matter how easy a book is to read, there will always be questions about how to implement the ideas on your own site. That's why when you buy the Small Business Guide to Search Engine Marketing, you also get free access to a private discussion area on our forum where you can ask the author questions.

The book purchase also includes FREE Lifetime Updates so you don't have to worry about whether the information you're reading is up to date or not. When you buy the Small Business Guide to Search Engine Marketing, we'll put you on a special mailing list so we can let you know when we've updated the book with new information, new examples, or new techniques.

With FREE Lifetime Updates and a private support forum you will have the ideal search engine marketing guide.

Your ebook will be available for immediate download after the purchase.

If you are not directed to a download page after purchase please send an email to robert@searchengineguide.com and Robert will email the download information directly to you.

"It's a great small business reference - just the right mix of how-to and why without being totally overwhelming. You've done a great job!"

-Heather Lloyd-Martin
President and CEO of SuccessWorks

"Jen knows how to take the nuts and bolts of SEO and boil them down into words that every person can understand and strategies that can easily be implemented."

-Stoney deGeyter
President, Pole Position Marketing

Brought to you by:

About the Author

Jennifer Laycock has been involved in Internet marketing since 1995 and with search engine optimization (SEO) since 2001.

Jennifer Laycock
Editor-in-Chief
Search Engine Guide
After spending seven years working for a variety of digital marketing agencies and serving as an in-house SEO for a mid-size e-commerce company, she left the world of traditional agencies to serve as an independent search marketing consultant for small to mid-size businesses throughout the United States.

Jennifer specializes in search engine friendly design and effective organic listings and also serves as a consultant on search engine optimization issues for both digital and full service agencies in the central Ohio area. Her clients have included companies like Verizon and Highlights for Children.

Recognized in the online forum communities as "thejenn," she served as the Forum Administrator for the JimWorld Search Engine Marketing forums and as the Web Search Guide at About.com. Jennifer is also known for her writings on search engine optimization and consumer search issues. Her work has been featured at JimWorld, About.com, Search Engine Watch and other industry sites. She has also been interviewed and quoted by several publications including The Financial Times, The San Francisco Chronicle and Entrepreneur magazine.

Jennifer is a requested speaker and has served as both a panelist and a moderator of several interactive site clinics at Jupiter Media's popular Search Engine Strategies conferences along with speaking at the virtual trade show eComXpo and serving as a keynote speaker for the 2005 MIVA Small Business Conference. You can also catch Jennifer sharing the stage with Matt Bailey at the Search Engine Marketing and Online Marketing seminars put on by The Karcher Group.

Jennifer has been interviewed by or featured in publications including:

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners.
Only $79

Your ebook will be available for immediate download after the purchase.

If you are not directed to a download page after purchase please send an email to robert@searchengineguide.com and Robert will email the download information directly to you.

100% Money Back Guarantee.
If you aren't totally satisfied with your purchase after 60 days, we'll provide a full refund.

"I'm finally reading your book, and it is amazing. You have done a marvelous job of explaining SEM in general, SEO, keyword research, copywriting, linking -- damn, you're good."

-Claudia Bruemmer
Former Managing Editor, ClickZ

Table of Contents

INTRODUCTION: What is Search Engine Marketing?

Chapter One: Search Engine Optimization
The Reality of Search Marketing: Getting Past What You Think You Know
Understanding the Pinocchio Effect
But What About the Sandbox?
The Number One Rule of Organic Search Marketing
Chapter Two: Selecting the Right Keywords to Target
The Language of the Search Buying Cycle
Should You Use a Keyword or a Keyword Phrase?
Getting Started with Keyword Research
Keyword Research Tools
Yahoo Search Term Suggestion Tool
Free Wordtracker Suggestion Tool
Wordtracker Paid Service
Trellian? Keyword Discovery Tool
How Many Keyword Phrases Should You Target?
Testing Your Research
Understanding the Long Tail
A Tip for when You are Just Starting Out
Popular Search Term Lists
Chapter Three: Search Friendly Copy Editing
Matching Phrases to Your Content
How to Create Keyword Rich Page Copy
Understanding Keyword Density
Understanding How Keywords Fit into Copy
A Word of Warning About Keyword Density
Understanding Semantics and Search Engines
The Importance of Having Enough Page Copy
How Search Engines Recognize Words
Chapter Four: Setting Up and Coding Your Site
Domain Names
Hosting Issues
Site Maps
The Importance of Clean Code
Using CSS Positioning
Framed Content
Getting Around Flash
Javascript Files
Optimizing Dynamic Content
Other File Formats
Chapter Five: Optimizing Tags and Attributes
The Title Tag
Meta Keyword Tags
Meta Description
Heading Tags
ALT Attribute
Chapter Six: Getting Your Site Indexed
Understanding Site Submission
How Will the Search Engines Find My Site?
Submitting to Directories
Locate the Proper Category for Your Web Site
Write an Appropriate Description
Submit Your Site
Major Directories
Smaller Directories
Chapter Seven: Link Building
What is Link Popularity?
Why Build Links?
Understanding the Importance of Link Text
What Makes for Good Link Text
Getting Links to Your Site
Asking for Links pg 53
Talk in Terms of Other People? Interest
Make the Other Person Feel Important
Use Names Whenever Possible
Try to See Things From Other People? Point of View
Link Building as Relationship Building
Reciprocal Linking
Incoming Links
Buying Links
Gaining Links Naturally
Press Releases
Building a Community
Other Free Tools
Offer Product Reviews
Affiliate Programs
Search Engines are Better at Valuing Links
Outgoing Links
What Not to Do
Chapter Eight: Pay-Per-Click Advertising
Why Use Pay-Per-Click Advertising
The Number One Rule of Pay-Per-Click Advertising
Essential Points to Consider in a Pay-Per-Click Campaign
Finding the Phrases That Convert
Deciding Which Phrases to Use
Knowing What Your Conversion Rates Are
Setting a Pay-Per-Click Budget
Cost of Generating Business Leads
Cost of Generating Product Sales
Testing and Analyzing to See What Works
Tracking Your Results
Writing Effective Pay-Per-Click Ads
The Importance of Landing Pages
Which Engines Offer Pay-Per-Click Programs
Google AdWords ?tarter Edition?/li>
Why Starter Edition is Good for Small Business
Why Starter Edition is Bad for Small Business
Do Your Research
Targeting Your Best Audience
Understanding Dayparting
Demographics via MSN AdCenter
Demographics via Google AdWords
Some Things to Consider About Demographic Targeting
Chapter Nine: Viral Marketing
A Low Cost Alternative for Creative Businesses
Create Ideas That Will Interest People
Appeal to People? Egos
Appeal to the Heart
Know What Motivates Your Audience
Ideas Spread Because They Are Important to the Spreader
Getting Started
Refer a Friend Options
Chapter Ten: Getting Professional Search Marketing Help
Deciding to Hire Out Your Search Marketing
Reviewing Service Offerings and Prices
Finding a Reputable Company or Consultant
What Size Company Should You Hire?
Individual Consultants
SEM-Only Specialist Firms
Large Marketing Firms
Finding Free Search Marketing Help
Appendix: SEM Glossary of Terms

Your ebook will be available for immediate download after the purchase.

If you are not directed to a download page after purchase please send an email to robert@searchengineguide.com and Robert will email the download information directly to you.

"...I can tell you that it's a great introduction to SEO.

...if you're just starting out and are finding that you're completely confused by all the conflicting info you read, then this is definitely the book for you."

-Jill Whalen
Owner, HighRankings.com

"...this book does a good job of explaining what a small business owner needs to do?and why. It also (thankfully!) dispels many common SEM myths that are still running rampant on the 'Net today. In addition, it gives a complete and through overview with enough detail to get you off to a good start with your SEM campaign.

Working through a logical process (instead of just throwing out random information), Small Business Guide to Search Engine Marketing takes the time to point out specific advantages and disadvantages of various aspects of SEM. Plus, the information contained in this ebook is not strictly editorial opinion from the author. Jennifer Laycock backs up her facts and figures with statistical data."

-Karon Thackston